the betting and gaming industry experts

William Hill

Founded in 1934 and with a worldwide reputation for integrity and innovation, William Hill is the biggest and one of the best-known names in the UK betting industry.

With a network of over 2,200 shops, an Interactive TV station (Channel 425 on the Sky platform) and over 750,000 active internet and telebetting accounts, William Hill has the most profitable online betting operation of all the major UK bookmakers.

Despite smashing records for the number of bets taken in a single day (during the 2005 UK Grand National) they are not ready to rest on their laurels, and have begun a massive 3-year upgrade of their IT operations to offer the best possible customer experience.

In the summer of 2004, William Hill engaged the expertise of LVS, with the Advanced Betting Platform™ as the foundation for their Next Generation systems.

Using Java, and choosing Oracle and BEA Weblogic as the implementation flavours, they are implementing a phased migration from their existing legacy systems to make the roll-out as transparent as possible to the customer.

Beyond ABP, William Hill are continuing to make use of both the betting and the technical knowledge at Laverock von Schoultz in a consultative role.

William Hill