The Advanced Gaming Platform

ABP Sportsbook

In designing The Advanced Betting Platform™ the aim was to produce the world’s finest sportsbook system. Crucial goals to achieve were scalability, performance, flexibility and, above all, wide ranging betting functionality.

Now recognised as the leader in its field ABP has been adopted by global betting organisations as their preferred sportsbook solution.

ABP is a single integrated sports betting platform with the ability to manage all aspects of your sportsbook operation. From the creation of large numbers of markets across all sports and betting opportunities to automatic resulting and settlement you can let ABP administer your business in the knowledge that you are in complete control.

The diversity of opportunities you offer is important in today’s market. ABP gives you the ability to create virtually any betting opportunity you desire. Whether you wish to create your events automatically using the extensive range of available data feeds or manually via the Event Manager, ABP can be configured to set-up, price and publish with minimal intervention.

Customer access to your sportsbook is key. ABP publishes betting opportunities to a wide range of channels with full multi-lingual and multi-currency capability. Wherever your customers are located or how they choose to bet with you ABP will provide them with a secure and dependable service. No matter what your route to market; internet, call centre, mobile, PDA, kiosk or betting shop, ABP has the solution.

Few systems operate in isolation. ABP seamlessly integrates with the major casino platforms, finance and administration systems and CRM providers. With ABP as the hub of your betting operation, high quality, detailed information is distributed to where you need it.

ABP is continually being enhanced and developed to maintain its place as the leading system; responding to the ever growing and changing gambling market with new functionality and more features.

Comprehensive

ABP will enable a company to:

Provide seamless customer service
Capture bets placed through multiple channels
Automatically create and manage events, opportunities and prices
Automatically capture and manage event results
Automatically settle and re-settle bets
Manage risk through the liability manager
Process customer payments
Access management and historic information
Use the system in any language(s) of their choice
Work in multiple currencies
Have a system for life, scalable with the business
Manage promotions
Monitor and profile customer behaviour patterns

Secure

Comprehensive permission control for all functions such as:
- Delete bet
- Add account
Full audit trails and history
Fraud identification and protection

Scalable

Tailored Technology

ABP™ enables the product to be tailored to accommodate the individual organisation’s business processes which are their intellectual property. The latest technologies have been combined with years of betting industry experience to produce the most advanced product the market has seen to date.